...goes a long way, especially when I'm thinking about brands, brand management and the power of brands to build successful organizations and careers.

Thursday, March 02, 2006

Cooler heads prevail in "brand" battle

Last week I blogged on the Laura Ries-initiated debate over brands. Drew Hendicks came alongside Jennifer Rice to add another level of common sense to the debate, suggesting that the problem grows out of a confusion over the definition of "brand."

As soon as we quit calling logos and advertising "branding" we'll all be better off, and our clients will make more money.

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