A most unique introduction

Today, I was honored with a most unique introduction. A client contact introduced me to his board of directors by saying "This is Mark True, and what I like about Mark is his last name: True. I've come to admire the work he and his firm does because he's not afraid to hurt someone's feelings if it reflects the truth and helps his clients."

I can live with that. That's my story.

As I said in an previous post, consultants have to be willing to stick their necks out. They have to be willing to tell the client what they need to hear, not what they want to hear. If your consultant or agency or design firm isn't willing to offend you once in awhile, fire them.

You deserve better.

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