...goes a long way, especially when I'm thinking about brands, brand management and the power of brands to build successful organizations and careers.

Sunday, February 12, 2006

Governments have brands? Heck yes!

"Wait, just a minute here Mr. Brand Dude," I hear many of you saying. "I just read you last post and I hear you saying Iowa has a brand problem, but how can that be? How can Iowa - or any government - have a brand?"

Easily. Every person or organization or entity has a brand - aka reputation, perception, promise - based on the experience people have with said person, organization or entity. Just ready Adam Ash's post about New York City and you'll see it's a stronger brand - at least with this one person - that the whole darn U. S. of A!

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