Governments have brands? Heck yes!

"Wait, just a minute here Mr. Brand Dude," I hear many of you saying. "I just read you last post and I hear you saying Iowa has a brand problem, but how can that be? How can Iowa - or any government - have a brand?"

Easily. Every person or organization or entity has a brand - aka reputation, perception, promise - based on the experience people have with said person, organization or entity. Just ready Adam Ash's post about New York City and you'll see it's a stronger brand - at least with this one person - that the whole darn U. S. of A!