...goes a long way, especially when I'm thinking about brands, brand management and the power of brands to build successful organizations and careers.

Thursday, February 16, 2006

Bobby's got a new brand and he's showing it off in Daytona

If you liked my earlier post about Bobby Labonte, or you're just a fan, you'll want to catch a glimpse of Bobby's new brand in this weekend's Daytona 500, the sports Super Bowl. He's starting in the eighth position.

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