...goes a long way, especially when I'm thinking about brands, brand management and the power of brands to build successful organizations and careers.

Monday, May 15, 2006

Who's your mama?


Mike Wagner's done it again. He's lobbed a timely brand-centric post linking moments of truth in the family with brand moments of truth in business. He cites the mom-delivered line "That's how we do things in this family" as the ultimate brand management dictum.

While Mike reminded me in an offline conversation that many companies (dis)function like families, I found myself wondering how would we act if our moms actually worked alongside us every day?
  • Would we use only brand-appropriate language?
  • Would we be more diligent about sending thank you notes to our clients and vendors?
  • Would we get our work done on time, checking it twice before leaving the office?
  • Would we say please and thank you - and mean it - to our co-workers?
  • Would we follow up on our promises to others?

Or would we slip out at night, hang out with undesirable vendors and drink cheap beer?

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1 Comments:

Anonymous Michael Wagner said...

Mark - really appreciate your building on the Mother's Day posting. Good insight. I am already working on my Father's Day posting.

And your choice for the "mom" picture is a perfect smile maker.

I like this bit of mothering from Morticia in the 1991 movie of the Addams Family:

Morticia: Children, what are you doing?
Wednesday: I'm going to electrocute him.
Morticia: But we're late for the charity auction.
Wednesday: But, Mother...
Morticia: I said no.
Pugsley: Pleeaaaase?
Morticia: Oh, all right.

10:05 PM

 

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