A little bit more of Scoble

I wish every corporate communications pro would read at least one short segment in Robert Scoble's interview in Communication World. In answer to a question about organizations being threatened by blogs, the A-lister answers:

"The fact of the matter is (corporations are) out of control and they're just holding on to a memory. When I talk about blogging to big companies, I see fear: I see a memory of the way the world used to be."

For more about the article - the online version of Communication World is not posted yet - check out IABC's engaging blog, IABC Commons.

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