...goes a long way, especially when I'm thinking about brands, brand management and the power of brands to build successful organizations and careers.

Wednesday, January 25, 2006


Coke or Pepsi?


Anonymous Aaron said...


8:30 AM

Anonymous Mike Sansone said...

Tough one...but I'll say Coke (I drink neither).

I've never heard of a Rum & Pepsi. In some areas of the deep south, they call all soft drinks "COKE" (like some areas say "POP" or "SODA")

They advertise the experience of the drink (a refill, a freindship, a memory) rather than just a sexy super-model making young boys drool.

12:47 PM

Blogger Mark true said...

Good points, especially about the ubiquitous nature of "Coke" in the south. I spent the first 10 years of my life in Tennessee, and I clearly remember asking for a "coke" and being asked "What kind?" to which I was supposed to answer, 7Up, Dr Pepper, Coca-Cola, etc.

2:17 PM


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