Word of mouth made simple

If you've not figured out by now, I like things simple. That's why I like Olivier Blanchard's recent post on the brand builder blog. He's just one of many marketers in the blogosphere who make Trout look really out of touch in his Forbes.com article. They address this foot meal point by point, but Olivier's effort below is the big take-away:

Tip to Jack's clients: Keep giving mouths great stuff to talk about, and they will keep talking about you. It's that simple. Make better products. Make better packaging. Give your customers better support and service. That's your jobs - Not Jack's.

This is what brand warriors should be drumming into their clients' ears 24/7. We can only help them if they have a good story to tell. Mike Wagner calls it being gasp worthy. I call it taking care of business.

Thanks Olivier.